Kia is taking a proactive approach when it comes to a sustainable planet. To help increase our positive contributions to the environment, we have developed our concept of a virtuous recycling loop. We are achieving this concept by running pilot projects to commercially reuse EV batteries, working with local energy partners to recover and transform end-of-life batteries into energy storage systems. 

Another Kia initiative calls for 20% of all Kia vehicle plastic parts to be made from recycled plastic by 2030. 

Even with our best efforts, harmful emissions will continue to pose problems around the globe. That’s why we are also paying close attention to carbon offsets.

Blue Carbon Program: Restoring Marine Ecosystem

Kia’s Blue Carbon programs will be some of the most effective approaches yet seen to heal our environment. As one example, we have begun efforts to protect and restore the tidal mudflats in our home country of Korea, a UNESCO World Heritage Site. These mudflats serve as a carbon offset that absorbs 260,000 tons of harmful emissions annually. This is equivalent to the emissions produced by up to 110,000 ICE(Internal Combustion Engine) vehicles. Efforts to protect the tidal flats will have major effects in preserving the environment.

Also, through external partnerships, we will contribute to recycling the marine plastic waste that pollutes the ocean.

We believe that private organizations must collaborate, joining forces to explore new ideas through technology for innovative solutions to create a positive impact on the planet. That’s why our vision for sustainable mobility is not only transforming our products and services, but also transforming the connected ecosystem of our business by inviting other partners to join in building a sustainable future.

Partnership with The Ocean Cleanup 

And in moving toward this same objective we are excited to join hands with The Ocean Cleanup, a non-profit foundation proactively working with technology to find solutions and create a sustainable movement to protect and revitalize our oceans. 

Kia is in transition from the traditional manufacturing company to a sustainable mobility solution organization. This movement matches the ethos of The Ocean Cleanup. The partnership with The Ocean Cleanup is very meaningful for us because it's one of the first steps towards a more sustainable future. Together, we'll create a new movement that we inspire others to join us, protecting the future of the planet.